Introducing new calendaring & room booking integrations

Meetings are a drag. Raise your hand if you have ever:

  • Spent more than 10 minutes looking for an available meeting room
  • Seen a large conference room used by just 1 or 2 people
  • Avoided using an empty room because it showed up as booked in your calendar

These are more than just office annoyances. In aggregate, they create massive inefficiencies and waste in the workplace. Employees waste up to 27 hours a year looking for a place to meet—and 45% don’t have access to the space they need when they need it.

The cause? There’s no easy way to know how employees use conference rooms relative to what they book in their workplace calendaring app. Without accurate data on how meeting rooms are used, it’s almost impossible to create an environment where employees make choices that result in efficient space use.

With all this said, we’re excited to announce new workplace app integrations designed to take the drag out of meetings. You can now integrate your Density dashboard with data from the major calendaring and room-booking apps—including Microsoft Outlook 365, Google Calendar, Teem and Robin. Here’s a peek at the types of insight you gain with these new capabilities.

Measure meeting attendance by room

With Density’s data, you gain an accurate view into how each room is actually used. It’s easy to identify, say, large rooms that are chronically used by just a few people.

Here’s a look at Hopper, a 12-person conference rooms at our headquarters in San Francisco. The chart below comes from Density’s sensor data, which displays the number of people who physically showed up in the room for the meetings during this time period. Clearly, this room was being massively underutilized.

Room utilization by meeting size

Since 61% of meetings had 2 people or fewer, we’re now considering converting this room into a flex space. One option we have: we could boost utilization by matching the room’s configuration to actual meeting sizes, for example by adding dividers and making some updates to the room’s furniture, fixtures and equipment (FF&E).

Measure utilization vs. bookings

With the rise of remote work, it’s not uncommon to see meetings where many attendees dial in. Combining your calendar and booking data with Density, you’re able to see how many of the attendees actually showed up in the booked room.

Unattended Meeting Data Analytics

Identify bad booking behavior

As any workplace team will tell you, a lot of their job involves designing spaces and programs that create happier, more efficient spaces for employees. In the case of meeting rooms, this often means getting people to change their behavior. 

Take Density’s head of sales, for instance. For a time, he was notorious for booking a large, 12-person conference room for himself only. Even worse, he often no showed on his meetings because he was on the road or working remotely. How do we know?* The data doesn’t lie:

Meeting Room Hogs: Density Data

Our workplace team shared this data with him, in a manner consistent with our workplace guidelines. A week later, he was taking calls almost exclusively in one of our phone booths.

Identify where Zombie meetings happen

One of the biggest drags on workplace efficiency is empty spaces that could be otherwise used by employees. A zombie meeting is one where a room is booked but no one shows up. It’s almost impossible to beat zombie meetings without data—even if you’re able to chase them down, employees will invariably deny they’re the culprit. With the right data, however, beating zombie meetings becomes low hanging fruit for increasing workplace efficiency.

Zombie Meetings & Density People Count

If you’re a Density customer who’s interested in trying one of the new integrations, visit our Help Center for easy, step-by-step setup instructions. Or, chat with your Customer Success Manager. 

*At Density, we pride ourselves on protecting the privacy of our customers, and their occupants and users. (See Trust at Density.) In some cases, combining Density’s anonymous sensor data with information from other systems unlocks new capabilities. In these cases, we do not retain any personally identifiable information (PII) from these systems. With these workplace integrations, for instance, Density’s dashboard fetches booking data and displays it in the UI in real time. The data is never stored on Density’s cloud service.

This Silicon Valley workplace proves the promise of ‘proptech’

Parking lot

As an early employee of a workplace technology company, I’ve toured dozens of offices in the Bay area. But a recent Silicon Valley corporate campus wasn’t just another office visit. I could tell as soon as I arrived to the parking lot.  

Valets were stationed in front of every entrance, eager to help me find a parking spot. They stood nearby rows of plugged-in Teslas, waiting to charge a new vehicle when a cycle was complete. My coworker pulled into the lot with his Ford pickup truck, the only truck in sight. His crew-cab dwarfed the electric, hybrid and gas-conscious sedans.

College  

Once we got past security and into campus, the campus felt more like a college than a Tesla showroom (if those were still a thing.) People walked casually from building to building with phone in hand along scenic pathways with large trees. A cafe served brand-named coffee and was filled with laptops and their hoodie-wearing owners.

Creators

We had arranged to meet with members of the workplace design team, a group of facilities and real estate professionals with cross-functional roles and backgrounds. They brought us to a campus map, most of which was covered with sketches of buildings labeled “FUTURE.” The campus was expanding by millions of square feet to accommodate precise projections in headcount growth. It required careful collaboration between dozens of outside firms, the city and internal leadership.  

‘We’ll see how it works.’ She sounded like a scientist touring a lab on the brink of a breakthrough.   

Experiments

There seemed to be an endless variety of types of physical spaces. We toured an open office floor plan with engineers coding in silence. We saw a Mother’s Room with key card access and a full-sized classroom. A small room with a sliding door and a couch. As we passed by, one of the workplace designers explained, “We’re experimenting with that one, we’ll see how it works.” She sounded like a scientist touring a lab on the brink of a breakthrough.  

The one similarity across all the ‘experiments?’ Each building was outfitted with technology. Oversized screens with labeled floorplans decorated the hallways. Tablets were mounted outside every room. Inside meeting rooms, screens were hung on the wall, attached to tables, or suspended from the ceiling. “Just click a button, and the meeting starts. No need for dialing-in.”  

Each room was the product of an experiment, a hypothesis that was tested and refined.

Space planning as a science

Each room was the product of an experiment, a hypothesis that was tested and refined. “We don’t do anything without data,” explained the designer.

If workers complain about noise, I keep digging. What kind of noise annoys them? What are they trying to do when they hear it?

The ratio of conference rooms to employees was the outcome of a decade-long study on meeting habits. “We set the standards for the average size and type of room as we scale,” she said. While many companies rely on industry heuristics, like 10 conference rooms for every 100 employees, their space planning was a science. The seemingly arbitrary selection of furniture and design elements? Those were informed by data collected from extensive surveys, observational studies and sensors that measure how space is used.

The process was scientific, but it was also deeply psychological. “If workers complain about noise, I keep digging. What kind of noise annoys them? What are they trying to do when they hear it? Maybe the chatter of nearby collaboration is okay, but a complaining coworker isn’t. It also depends on the work they’re trying to accomplish.”

Combining utilization data with psychological interviews may seem challenging to most facilities, architects or corporate real estate teams. Traditional disciplines separate qualitative and  quantitative data, right and left brain, big datasets and small data. Mainstream conversations on workplaces today seem similarly dualistic: “Are all open offices good or bad?” “Is remote work okay or not?”

Product iteration

In a company of engineers with strong opinions, the workplace team needs to think like engineers to get their opinions heard.

Their workplace strategy was interdisciplinary in nature, informed by data on the actual people who used the space. The workplace teams were adopting principles from software product development–user experience, design-thinking, and agile processes–to rethink real estate development.  

For this company, the process was born out of necessity. In a company of engineers with strong opinions, the workplace team needs to think like engineers to get their opinions heard.  “I get messages all the time about new ways to work, like ‘Did you see the new research on plants in the office?’ Or, Science proves we all need our own offices!”

I left the visit with more questions than answers.  Why aren’t all physical spaces built with the same methodologies that have shaped digital design?

If the Silicon Valley offices are a sign of the times ahead, it’s likely that future physical space design and development will continue to become more of a science than an art. WeWork was recently valued at $47 billion to enable the allocation of office space using technology. “Proptech,” a new term for companies dedicated to property technology signals massive opportunity. In 2017, over $12 Billion funded for Proptech companies. As an employee of Density, company in the Proptech landscape, I’ve been amazed by the growing number of real estate teams taking this scientific approach to the management and design of physical space.

A self-proclaimed futurist once told me, “There is no space that is strictly physical or digital. We’re entering the ‘phygital.’” Buzzwords or not, the buildings of tomorrow will be a product of the people who use them today.